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Starbucks: How the Green Straws Bring in the Big Bucks

A weekly evaluation of the Starbucks corporation.

This blog is a weekly assignment for my Business Dynamics class with Professor Jim Borden at Villanova University. Whether it be a daily commute to work, a lazy afternoon pick-me-up, or a simple meeting with an old friend, Starbucks transcends through American culture. As a dedicated customer, I look forward to analyzing how this company entices so many coffee-drinkers to the point that it is made a necessity.

  • Starbucks: Wrapping It Up With a Bow On Top

    December 9, 2019 by

    Everyone’s favorite part about the holidays is receiving gifts. Yes, we try to clarify that it is actually about being together with your family, but who doesn’t love to open a box of something that they have been looking forward to for the last three months. Right now, I am wrapping up this gift of… Read more

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