Welcome back to the weekly report on one of the most dominant coffee chains in the world! This week, many press releases informed the public about changes to the company and when more information will be released to consumers. Let’s dive into this week’s stories!
As one of the first major press releases of the week, Starbucks announced that it will be taking a delivery service to five major locations in the United States. After pairing with Uber Eats to pilot the concept of delivering coffee, the company plans on expanding the service to the following locations:
- Atlanta, GA
- Denver, CO
- Phoenix, AZ
- Philadelphia, PA
- New Jersey (no specified spot in NJ. I am assuming this just means all of Jersey for that matter.)
I am a personal fan of this development, being a student so close to Philadelphia. I think this is a great concept for students working late in the night studying for an exam who need coffee to stay awake. It facilitates productive environments by allowing people to stay dedicated to their work rather than driving to a store. It also could help the environment because of reducing the number of people driving to one singular Starbucks location at a time. Additionally, this is one of the first beverage services that I have seen launch a delivery program. This solidarity in the market allows for Starbucks to capitalize on this area of the market. I personally feel that this launch will be successful for the company.
Another important press release that occurred this week was the announcement of the Q4 and Fiscal Year 2019 results release. While the financial statements have not yet been released, the corporation established the date of a conference call in which the information will become available to the public. People who are interested in this information should pay attention on Wednesday, October 30th. This will be a big release with a lot of information to report next week, so I look forward to informing all fellow dedicated customers of the financial activity of the company.
As far as stock performance in the past week, the stock continues to like in the mid $80 USD range. The stock is currently valued at $83.38 USD. The stock is performing well, but it is continuing a pattern of declining from its previous peak in the market. Here is the data about the fluctuation of the stock over the last five weekdays.
Last but certainly not least, it is time for my weekly drink suggestions. These continue to increase in difficulty, since I need to think of a new drink that I enjoy every week. (Normally I stick to my signature drink when I order at Starbucks, but I have shopped around the menu). This week, I am suggesting a simple unsweetened iced black tea. While that might sound bland, I encourage you to explore the taste palette of how to customize a drink at Starbucks. I enjoy adding in either blueberry or raspberry flavors, and I hope you will find a flavor that you are interested in. Until next week, happy caffeinating!
Jenna Kurtz 