With Thanksgiving just around the corner, many people are getting ready to settle down and spend time with family to express gratitude for all of life’s gifts–especially coffee. I don’t know about you, but I am especially thankful for caffeine this holiday season, being a first-semester college student who is still adjusting to “adulting.” Starbucks, as a corporation, has major plans for this holiday season, leaving time to observe the holiday while raising their profits.
First and foremost, Starbucks announced that they will be sending a representative to participate in the Morgan Stanley Global Consumer & Retail Conference. This conference takes place in New York City on December 3rd, 2019. The company will be sending Chief Financial Officer Patrick Grismer (pictured below) to represent the dominant coffee corporation. This conference should serve as a way to build investor relations and keep their dominance in the sales of caffeinated beverages. Starbucks also plans to live stream the conference on a webcast, and the content will be able to be accessed until January 3rd, 2020. Maintaining this transparency in the corporation is the best possible option for strengthening investor relations, and by making it accessible online, investors from all around the country, even the entire world, will be able to access the valuable experience. It will be interesting to see how the company performs at this conference compared to other attendees. I think this will be an interesting story to read in weeks to come, and it will provide a great benefit for the company’s stock right before the Christmas season.
Aside from this business deal, Starbucks also announced the details of their Black Friday sales this week. First, the beginning of the tumbler sales has been announced. If a customer purchases a special 16-ounce tumbler, they can receive a free grande-sized beverage until January if they bring back the cup to refill it. This promotion exists alongside the regular deal, where you receive $0.10 off your order if you bring a reusable cup for your drink. Not only is this a good option for the environment, but it brings customer in and out of the store for the entire holiday season for cheaper beverages. After the promotion ends, Starbucks may find itself with more customers who have grown to find their favorite beverage by purchasing a refillable tumbler. Additionally, buying a special cup with the Starbucks logo promotes the brand and also causes other people to want to buy these festive cups. They could make great Christmas gifts, as well.
Additionally, here is the performance of the stock over the past week. To summarize it, the stock has remained stable around the $83-$84 USD range between last week and this week. This is good news, because there were no significant drops. However, it would be a lovely holiday gift to see the stock rise in value for investors.
For the Thanksgiving holiday, I feel like my drink recommendation should be something that you can bring home this holiday season. I recommend purchasing a bag of the Thanksgiving Blend coffee beans to make at home for your loved ones at your Thanksgiving meal. This is one of my dad’s favorite blends, and I think this will be a lovely drink to try out this holiday season. You can brew it yourself to your liking and pretend to be a barista for a day. Also, it will give you energy to begin your Black Friday shopping! On that note, I wish everyone a good Thanksgiving meal with safe travels, no dinner disasters, and “pleasant” interactions with in-laws! Happy Turkey Day!
Sources:
Jenna Kurtz 
another great post; I like how much you personalize your writing and have some fun with it. The tumbler seems like a great idea, and a great deal. It should help Starbucks with their goal of becoming greener.
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