Welcome back to my blog! This week, stories featured Starbucks for a variety of fundamental changes to the organization, but before diving into their appearances in daily news cycles, I first would like to pay attention to the company’s stock over the last week. The rise and fall of the stock is pictured below.
Now that we have looked at the stock’s performance this past week, there are other important stories to address.
First, Starbucks disclosed more information following an inquisition by the SEC from 2018. Starbucks was one of the 208 companies who received a letter questioning their revenue-recognition process, specifically in reference to their gift cards and a recent deal they made with Nestle. The SEC wants more information about how much profit the company plans to claim from unused gift cards and more information on how Starbucks collaborated with Nestle after Nestle paid $7 billion to sell Starbucks products in their stores. All of these letters to Starbucks from the SEC took place over previous inquisitions, but the SEC regulator deemed the matter resolved recently, and all of the requests are being released to the public following this resolution.
Another key article that featured the coffee brand with the green mermaid logo summarizes findings from a Guggenheim analyst report that examines the world of the coffee industry. While the article identifies interesting facts about coffee consumers–such as the fact that 91% of coffee drinkers consume it on a daily basis–the article inspects the dominance of Starbucks in the coffee industry. Calling the company the “queen of coffee,” Guggenheim recognizes that the company has products in almost every line of the caffeinated beverage spectrum, but its specialization in cold brew and iced coffee allows the company to be especially popular in young adults. For these reasons, it is obvious that Starbucks is a dominant force in the coffee industry.
As a final important figment of information for this week, three new members joined the Starbucks Board of Directors:
The new board members are Andy Campion, Isabel Ge Mahe, and Ritch E Allison, Jr (pictured left to right). The three board members bring experience from Nike, Apple, and Dominoes Pizza respectively. With this addition, the board increases to 13 members.
Before my departure from this week’s post, I have another drink recommendation: a double chocolate chip frappucino. This drink is definitely on the sweeter side–definitely for chocolate lovers–and it is decaffeinated. I would recommend this to someone as a starter drink for their Starbucks experience, if you have never been there before. Enjoy this drink, and enjoy the sources below for more information about the stories I mentioned this week!
Jenna Kurtz 
since I only drink decaf, your recommendation sounds quite tempting! I like the use of the stock chart. besides your recommendations, be sure to include your thoughts/beliefs on the stories you share.
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