Starbucks customers across the world have been relishing in the release of holiday themed paper cups for hot drinks. However, before the Christmas festivities begin, the brand is focusing on other holidays first. In addition, Starbucks is releasing more information on their interests in artificial intelligence. What a great way to get into the holiday spirit!
In honor of Veterans Day, Starbucks announced a new promotion to pay homage to those who have served. The company will be serving free coffee to veterans, active members of the armed forces, and military spouses. In addition to this generous offer, the company is also advertising that they are donating a portion of their profits towards organizations that support the mental health of veterans. By supporting organizations such as “Team Red, White and Blue” and “Team Rubicon,” Starbucks is enforcing its initiative on community and helping all of their customers on this national holiday. This initiative helps improve the image of Starbucks as a whole, and it also strengthens its relationship with veterans to build the clientele.
In addition to this news, Starbucks has also made headlines about their interest in artificial intelligence (AI). This AI program called Deep Brew is designed to automate schedules, inventory, and other analytical tasks for each Starbucks store. CEO Kevin Johnson elaborated on this idea by explaining that he hopes Deep Brew reconnects employees with the customers. It will allow employees to spend more time out and serving customers rather than hiding behind closed doors. This interesting outlook on artificial intelligence shows the progression of where business will be going in the future. It will help people connect more with customers while maximizing efficiency. On that take, Starbucks is doing a lot to benefit their customers this past week.
On another note, the company had another shaky week on Wall Street. Overall, Starbucks declined to possibly the lowest point of the entire month at $81.77 USD. The company is still doing well, but there was a weird trend in data where the stock was abnormally low for all of Tuesday and then spiked back up on Wednesday. A graph of this week’s activity is pictured below.
With the reveal of the holiday themed cups, my drink recommendation for this week is finally transferring into the holiday season. This week, I am recommending a peppermint mocha. I personally enjoy this drink since I am a huge fan of mints, which is both a blessing and a curse. Combined with the warm, chocolate flavor in the mocha, this drink screams an all around holiday sensation. It will prepare you to get energized for cooking on Thanksgiving, and it is overall a nice drink to keep you warm as you roam outdoor shopping centers looking for winter apparel.
That is all for this week’s blog post. I hope you have a nice week collecting your holiday themed cups. Happy caffeinating!
Sources:
Jenna Kurtz 
thanks for sharing the info about the Veterans initiative; I’m a big fan of such efforts.I will be curious to see how the AI program works out. And I guess it’s time for the holiday season!
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